Hi i’m Liav
a visual & motion desinger
a visual & motion desinger
For this project with Yad2, we explored a range of animation styles, experimenting with different visual directions before landing on a concept that really clicked: the idea of “upgrade.” Once we found that core theme, everything fell into place both visually and narratively. It became about those moments when you find that one key that lets you move forward, level up, and unlock what’s next. From there, the animation evolved into something that felt both fun and meaningful.
Fantastic tells the story of Geffen, a young man struggling with creative block while trying to make a tea commercial for work. Searching for inspiration, he dives into his own memories only to find that every thought about the tea is tangled up with the emotions of a recent breakup. Through this introspective journey, Geffen eventually discovers a new idea for the ad, finds closure, and moves forward.
I had a lot of fun creating this film from start to finish handling everything from story to animation. I combined different animation styles and used a few clever production tricks to bring it all together in a short timeframe.
The Sola Security project was a fast-moving production with a tight deadline. I handled everything from animation to final editing, while we directed an external team to develop the 3D scene. It was a true sprint, but we pulled together a polished, engaging piece that delivered the brand’s message with clarity and style.